I’ve
decided that alongside my reviews of current advertising campaigns on this blog
I’m going to introduce Throw Back Thursday. This week I want to focus on Dolce
& Gabbana’s Spring/Summer campaign from 2008, by Steven Klein, featuring the models, Gemma Ward, Jessica Stam and Lily Donaldson. Although I
haven’t yet explored it on this blog yet, fashion is one of my greatest passions
and along with this comes the lust for beautifully designed magazine campaigns.
As an avid reader (and collector, my room is over spilling with copies) of
Vogue, one of my favourite things to study among the striking pages, are the
adverts. I crave opening a new issue and seeing what delights it holds. This
brings me on to the D&G campaign. Now as an art historian I’m all about the
visual analysis, so I will let you take a look at it first.
This is my absolute favourite shot:
When
I first laid eyes on this campaign I just couldn’t stop looking at it. I would
repeatedly turn back the pages as I was reading the magazine to have another
look. The juxtaposition of the floral organic forms against the steely grey backdrop brings the dresses to life. With the paintbrushes in the background alluding to the painterly technique used on the dresses, keeping the link between the setting and the pieces. The simple copy placed at the bottom on the ad is understated letting the fashion speak for itself.
It
even admittedly inspired one of my A Level art final pieces, the link is
obvious with the brushstrokes, but it was the way it stuck around in my mind
that lead me to use it as stimulus. This
is what in my mind is the making of a successful advert. One, which lingers,
leaves you wanting more and provides delight in more than one way.
A
few more from the campaign:
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