The
Guinness commercial is one that has caught my eye in recent weeks, and I was
quite surprised at this fact. Towards the final few seconds of the T.V ad it
revealed itself as Guinness, and shocked me that it was in fact an advert for
the famous Irish dry stout. Here is the advert for anyone who hasn’t seen it.
I
was compelled to write about this ad, as I found it so touching. The narrative
shows a group of 6 men playing basketball in wheelchairs set to music by The
Cinematic Orchestra (To build a home (feat. Patrick Watson)). The commercial,
created by BBDO New York, comes to a close with the match finishing, and all
the men, bar one, getting out of their chairs revealing they can walk, as they
head to have a drink. The ad goes far beyond the product they are selling, its
sense of camaraderie and emphasis on solidarity and friendship is captivating
and certainly made me smile.
‘The choices we make reveal
the true nature of our character,' says the narrator.
I especially like the end
still of the Guinness with the tag line “Made of more”, which really drives
home the message to the viewer effectively but not in a overstated, in your
face way. It’s so different to the other brash TV ads for beer we see these
days, and it was refreshing to say the least. Its simple but effective with a
great twist, I love ad’s that have a surprise and this one certainly delivered,
needless to say I wont be forgetting it soon!
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