Monday, 10 February 2014

The chocolatey snuggle of McVitie's Advert


Could we all just take a minute to appreciate the amazingness that is the new McVities advert. Now I’m all for ad’s that convey moral messages and are serious and all that jazz, but sometimes its brilliant when you just have a totally silly ad, and McVities, or rather the Ad agency Grey London, have hit the nail on the head. Using unbelievably cute animals such as kittens and puppies as a metaphor of how “sweeet” their biscuits are. Here is their kitten ad, and the puppies one. The tag line says it all: "The crumbly cuddle of McVitie's".




So. Bloody. Adorable. I definitely agree with the copy, they are so SWEEET! 

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